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Rooted in Tradition, Growing with Purpose

Clean Story was born from a deep belief that what we eat should be honest, pure, and connected to the earth that grows it.

Where it all began

Rooted in real land, real people

Nestled in the fertile lands near Coimbatore, Tamil Nadu, Clean Story started as a small family farm in 2015. Our founder set out to revive traditional farming practices, rooted in one simple idea: every product should carry an honest story back to the farm it came from.

We began with a simple idea: grow food the way our grandparents did, without chemicals, without shortcuts, and without compromising on quality. What started as a personal mission quickly grew into a community movement.

Today, Clean Story spans over 50 acres of certified organic farmland, working closely with a network of small farmers across Tamil Nadu and Kerala who share our values and practices.

Clean Story farm

What we stand for

Our Core Values

The principles that guide everything we do

Purity

No synthetic pesticides, fertilisers, or additives — ever. What you see is what you get.

Care

Every product is handled with care, from seed selection to your doorstep delivery.

Community

We partner with small farmers, paying fair prices and supporting rural livelihoods.

Quality

Lab-tested, batch-tracked, and quality-certified before every shipment.

Our people

The People Behind It

A passionate team dedicated to organic living

Arjun Rajan

Arjun Rajan

Founder & Head Farmer

Meenakshi Devi

Meenakshi Devi

Head of Quality & Sourcing

Karthik Selvam

Karthik Selvam

Operations & Logistics

Ready to taste it?

Taste the purity in every product. Your health deserves nothing less.

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